Timberwolves Continue to Set Target Center Attendance Records this Season
Minneapolis/St. Paul - In a season that has produced significant improvement on the court, Timberwolves fans continue to flock to Target Center at a record rate as the Wolves vie for the franchise's first postseason berth since the 2003-04 season. Along with this year's success at the gate, the early results of this year's new season ticket membership campaign speak to the fact that indeed, everyone is talking about the Timberwolves.
2011-12 ATTENDANCE UPDATE: Last night's crowd of 20,023 was the Wolves' ninth sellout of the season - most since they had 14 during the 2003-04 campaign - and the fourth sellout in their last five home games, the first such streak since the Wolves drew five straight capacity crowds from March 21, 2004 to April 4, 2004. The Wolves have drawn a total of 60,310 over their last three games (March 9 vs. L.A. Lakers - 20,164; March 10 vs. New Orleans - 20,123; March 25 vs. Denver - 20,023), their largest three-game total since the Wolves began playing at Target Center (1990-91). At 17,617, the Wolves are averaging 2,374 more fans per game this season, a 15.6% increase from a year ago (15,243), good for the highest uptick in the NBA this season. Minnesota is on pace for its highest average attendance since the 2003-04 season when they averaged 17,636 per game.
SALES UPDATE: In addition to being at capacity in the Club Cambria and Loge Box premium seating areas for the 2012-13 season, the Wolves Lexus Courtside Club is nearly sold out at 95% capacity with less than 10 memberships for next season remaining. Those in the Wolves premium seating areas are among the 800 new season ticket members the Wolves have added to the pack through the first three weeks of the "Everyone's Talking About the Timberwolves" season ticket membership campaign. Coming into this year the Wolves were one of five NBA teams to sell 2,000+ new full season tickets in each of the last two seasons.
The campaign is focused on new season ticket membership sales, with the creative of the campaign highlighting the tweets, posts and mentions the Wolves have generated from users in the Twin Cities market. The campaign's ad buys, which began to run last week, include: television, traditional and over the air radio, digital outdoor, skyway signage, bus sides, transit stop posters and newspaper. Additionally, the campaign is being highlighted throughout Wolves television and radio broadcasts as well as on timberwolves.com.
RENEWAL UPDATE: The Wolves, who currently have their largest season ticket membership base since the 2005-06 season with over 8,000 full season pack members, have already renewed at 94.5 percent for next season. It's the first time the Wolves have surpassed the 90 percent renewal mark since the 2004-05 season.
Contact information:
Mike Cristaldi, Minnesota Timberwolves, (612) 673-8405, cristaldi@timberwolves.com
Aaron Seehusen, Minnesota Timberwolves, (612) 673-1602, seehusen@timberwolves.com
Dan Bell, Minnesota Timberwolves, (612) 673-1603, bell@timberwolves.com
www.timberwolves.com
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