MACY'S: EVENT LISTINGS
Customer Information: Visit www.macys.com/events
Macys Downtown Minneapolis 700 Nicollette Mall, Minneapolis
MAY
MACYS THANK-A-MOM MOVEMENT
Through May 13th Facebook.com/Macys
By visiting facebook.com/macys beginning April 24, you can share the love and join Macys Thank-a-Mom Movement by sending a free, personalized Facebook message. In return, Macys will donate $3 in her fabulous honor up to a total of $400,000 to one of the following five mom-approved charities: American Heart Associations Go Red For Women® movement, Futures Without Violence®, Make-A-Wish Foundation®, National Park Foundation® and Reading Is Fundamental®.
GIVE, GET AND SAVE THE RAINFOREST
May 13th through 31st All Stores
Macys invites customers to Give, Get and Save the Rainforest at their local Macys and macys.com. Customers who give $3 will receive a savings pass for 15 to 20% off storewide and Macys will donate 100% of every $3 to The Nature Conservancy. The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the web at www.nature.org
BRASIL: A MAGICAL JOURNEY FRANCISCO COSTA FOR CALVIN KLEIN COLLECTION LAUNCH
May 15th Macys Mall of America and Southdale Stores
As part of Macys spring campaign, Brasil: A Magical Journey, this special edition capsule, Francisco Costa for Calvin Klein represents the first time ever that native Brazilian Francisco Costa, Womens Creative Director, Calvin Klein Collection, has designed a more affordable dress offering for a national retailer. Influenced by modern Brazilian architecture, the dresses feature pure lines and clean shapes for an effortless look. The fluid crepe and jersey silhouettes are offered in a vibrant palette of guava, orange clay, and warm cocoa, inspired by Brazils sunsets and natural environment, as well as the brands signature neutrals marble, cement, steel, iron, and black. Contemporary details, like delicate belts with silver tone clasps, are seen throughout the line. Retail prices for the dresses are expected to range from $135 to $180.
BRASIL: A MAGICAL JOURNEY LAUNCH PARTY
May 17th 11:30AM Macys Downtown Minneapolis, 2nd Floor
Join Macy's in celebrating Brasil with a high-energy performance by some of the Twin Cities finest Brasilian artists, including Robert Everest Expedition World Music Ensemble as they play a variety of Brasilian music styles and rhythms. Also, enjoy models showing off spring's top trends for both men and women, including swimwear while you enjoy some new Brasilian dishes from our friends at Macys Marketplace! Estee Lauder will be on site doing touch-ups, handing out samples, and promoting their new Brasilian fragrance! While here, be sure to visit the coffee bar for a taste of java straight from Brasil. Dont forget to check out the chef demonstration on the lower level at 12noon with Brasil native, Anelisa Pontes as she prepares her favorite Brasilian dishes!
JUNE
BE BOOK SMART WITH READING IS FUNDAMENTAL
June 22th through July 11th All Macys Stores
Macy's and Reading Is Fundamental (RIF) are asking everyone to Be Book Smart TM, RIFs largest annual fundraising campaign held at Macys stores nationwide. The funds raised will benefit your communitys local RIF programs and provide books and reading resources to the children who need them most. Macys customers may join the effort by giving $3 to help provide a book for a child and receive $10 off a purchase of $50 or more. Macy's will donate 100% of your $3 to RIF to help reach our goal of giving 1 million books to kids this summer!
Media Contacts:
Kamal Bosamia
Kamal.Bosamia@macys.com
Office 312.781.4152
Cell 832.229.2471
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