CHIPOTLE COLLABORATES WITH BEN & JERRY'S FOR EXCLUSIVE ICE CREAM FLAVOR AT CULTIVATE MINNEAPOLIS
"Holy Mole" Ice Cream Available to the First 1,000 People at Cultivate on August 23, 2014
WHO: Chipotle Mexican Grill and Ben & Jerrys Ice Cream
WHAT: New to this years Chipotle Cultivate Festival, Ben & Jerrys has collaborated with Chipotle to create an exclusive, limited-time flavor of ice cream that will only be available to the first 1,000 people who stop by the Ben & Jerrys tent at Cultivate Minneapolis.
The new flavor, Holy Molé, is cinnamon ice cream with chocolate-covered cinnamon sugar crisps and a molé fudge swirl.
WHEN/WHERE: Saturday, August 23, 2014 at Chipotles Cultivate Minneapolis Festival in Loring Park
WHY: Chipotle decided to partner with Ben & Jerrys because both companies share the same belief to bring people delicious food from better ingredients and more sustainable sources
"It's incredibly cool to partner with Chipotle especially given our similarities from working with family farmers to values-led sourcing," said Eric Fredette, Ben & Jerry's Flavor Guru. "We're hoping to make it just that much more fun, and put a little brrr in burrito," said Fredette.
Ben and Jerrys is a likeminded partner and their commitment to delicious, sustainable ingredients is very much aligned with our own philosophy to bring people better food, from more sustainable sources, prepared using classic cooking techniques, said Scott Robinson, Chipotles national events manager. Cultivate Festival-goers are in for a treat with this new flavor from Ben and Jerrys.
Chipotle Mexican Grill will host its Cultivate Festival in Minneapolis for the first time on Saturday, August 23, 2014 in Loring Park. The one-day festival will run from 11 a.m. to 7 p.m. and will include cooking demonstrations by celebrity chefs, live music, food artisans and other activities emphasizing fresh and affordable food made with sustainable ingredients. Admission is free.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but thatwhere possibleare sustainably grown and Responsibly Raised with respect for the animals, the land, and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,650 restaurants including six ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates one Pizzeria Locale. For more information, visit Chipotle.com.
ABOUT BEN & JERRYS
As an aspiring social justice company, Ben & Jerrys believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerrys incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerrys products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerrys Scoop Shops, restaurants and other venues. Ben & Jerrys, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerrys became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerrys Foundations employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerrys visit www.benjerry.com.
