Barbie The Dreamhouse Experience Opens Its Pink Doors on February 14 at Mall of America^®

Fans of All Ages Are Invited to Step into Barbie^® Dolls World

WHAT: Barbie® dolls iconic Dreamhouse^® will transform into a real-life attraction for fans of all ages. Mall of America^® visitors can play in Barbie^® dolls world like never before with this interactive 30,000-square foot experience opening to the public on February 14, 2014.

The life-size Barbie Dreamhouse^® - located in Mall of America^® is a must-see destination for this years family vacation. The nine-room Dreamhouse^® features engaging activities kids will love including Barbie^® dolls signature pink elevator, her coveted endless closet and a create your own digital cupcake in Barbies® kitchen.

Media are invited to experience the larger-than-life Dreamhouse^® beginning Monday, Feb. 10.

Tickets for this one-of-a-kind experience are now on sale at http://www.mallofamerica.com/attractions/view/barbie-dreamhouse-experience.

WHERE: Mall of America Exhibit Center (level 3, southeast)

WHEN: February 10, 2014

Live broadcast opportunities

Media tours are available

MEDIA OPPS:

• Live and taped broadcast opportunities inside Barbie The Dreamhouse Experience
• Visuals of Barbie dolls pink world and interactive stations such as a virtual cupcake decorating activity and other RFID-based personalized experiences
• Photos and b-roll are available at www.barbiemedia.com

Media Contacts:
Mall of America
Sarah Schmidt
952-883-8805
sarah.schmidt@moa.net