This area includes research compiled on various statistical measures, such as visitor demographics, occupancy numbers and comparisons between cities. View the documents below to get a more in-depth look at what makes Minneapolis tick.

METRO TRAVELER PROFILE

Here, you can find out more about the demographics of the average person visiting Minneapolis, as well as activities these visitors tend to take part in.

View the metro traveler profile

VISITOR COUNT

Minneapolis-Saint Paul metropolitan area visited by 33.3 million in 2017, a new all-time record.

View the Minneapolis-Saint Paul visitor counts 2010-2017

CREATING A BRAND

The destination branding and strategy team at Meet Minneapolis provides a PDF to help you make your brand stronger.

View the brand creation

Video Links in PDF:
What is a Brand?
What is Brand Strategy?
Pink Ponies: Strategy Implementation
Winter Quest