2024 Impact

Equity, Diversity, Inclusion, Access and the Meet Minneapolis Legacy Project

Building Cultural Fluency

MMLP curated 11 targeted learning experiences for Meet Minneapolis staff and partners, aimed at enhancing cultural fluency within the tourism and hospitality sectors. These efforts strengthen our vision of creating a more welcoming, inclusive Minneapolis.

Empowering Diverse and Minority-Owned Businesses

Supporting Our Community

Our 2024-25 Warm Winter Clothing Drive for Hennepin Healthcare successfully collected more than $22,000 worth of clothing donations, demonstrating our commitment to supporting Minneapolis residents in need.

Cultural Districts Tourism

As part of the Minneapolis 2040 plan to strengthen neighborhoods, the City of Minneapolis identified seven Cultural Districts. The City partnered with Meet Minneapolis to promote the districts to visitors including the launch of the dedicated website in late 2021. In 2024, Meet Minneapolis worked with local illustrator Jesús Li to develop a map of Minneapolis that features the locations of the Cultural Districts. The illustrations and accompanying graphics were used in an awareness campaign highlighting the businesses and culture throughout the districts. The campaign delivered 8.9 million impressions with 74,645 clicks.

Minnesota Sports Hall of Fame Experience

During the 2024 holiday season, visitors to downtown Minneapolis had the opportunity to learn more about Minnesota’s rich history on the field, diamond, court, ice and beyond at the Minnesota Sports Hall of Fame Experience. Held alongside The Dayton’s Holiday Market, the pop-up exhibit welcomed more than 10,000 visitors during its month-long run. Featuring a pictorial history of Minnesota’s history on the field, diamond, court, ice and beyond, the exhibit received outstanding reviews with more than 94% of attendees reporting a positive experience.

Future Impact

Destination Development

Thank you to our 2024 Board Members