Destination Minneapolis: Charting the Future of Minneapolis Tourism
Meet Minneapolis has developed a strategic road map for the future by aligning the public, private and civic sectors around a shared tourism vision. Over 900 residents and stakeholders help to chart this course through interviews, focus groups and surveys. This destination master plan looks at what Minneapolis needs to remain competitive in the meetings, events, and visitor markets for the next 10 years and beyond. These initiatives will help support economic growth, attract visitors and events, create new opportunities for local businesses, and enhance the quality of life for our residents.
Strategic goals and initiatives in the plan include:
The 6 Big Ideas
The big ideas outlined below represent the transformative opportunities to uniquely position Minneapolis as a premier destination, fostering a thriving tourism economy and significantly enhancing the quality of life for its residents
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1. Establish Minneapolis as the #1 city for women’s sports
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2. Enhance Minneapolis’ nightlife scene to be a vibrant, thriving night economy
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3. Modernize the Minneapolis Convention Center to enhance the competitive advantage and create a signature convention center district
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4. Improve connections to the central riverfront near the Post Office site and the Upper Lock and Dam
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5. Embrace Minneapolis as a catalyst of the modern-day civil rights movement
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6. Develop an iconic event that showcases Minneapolis commitment to social justice