Destination Minneapolis: Charting the Future of Minneapolis Tourism

The 6 Big Ideas

The big ideas outlined below represent the transformative opportunities to uniquely position Minneapolis as a premier destination, fostering a thriving tourism economy and significantly enhancing the quality of life for its residents

1. Establish Minneapolis as the #1 city for women’s sports

2. Enhance Minneapolis’ nightlife scene to be a vibrant, thriving night economy

3. Modernize the Minneapolis Convention Center to enhance the competitive advantage and create a signature convention center district

4. Improve connections to the central riverfront near the Post Office site and the Upper Lock and Dam

5. Embrace Minneapolis as a catalyst of the modern-day civil rights movement

6. Develop an iconic event that showcases Minneapolis commitment to social justice